Page bounce rate = single-page sessions on the page / total sessions starting from the page Where can you see bounce rates in Google Analytics? Website bounce rate = single-page sessions / total sessionsĪn individual page’s bounce rate is calculated the same way, but the metrics are page-specific: divide the number of single-page sessions that begin and end on a particular page by the number of total sessions that begin and continue from that same page.įollowing the example above: if 50 of those users land on your homepage and 2 of them exit without triggering another request, your homepage has a bounce rate of 4%.

Here’s how: How is bounce rate calculated for a website and its pages?Ī website’s bounce rate is calculated by dividing the number of single-page sessions by the number of total sessions on the site.įor example, if 100 users land on your website (total sessions) and 5 of them exit without triggering another request (single-page sessions), your website’s bounce rate is 5%. Each page’s bounce rate affects a website’s overall bounce rate. The definition of bounce rate is the percentage of sessions that result in a bounce-that is, sessions that begin and end on the same page.

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